Shopify is one of the largest e-commerce platforms and is growing in popularity among online stores.
However, it is not that easy to sell products online and have a high conversion rate unless you have enough authentic good reviews from your customers. Video ratings in particular create a particularly high level of trust in online stores.
That’s why we decided to help you how to add video reviews on your shop pages yourself and encourage your delighted customers to leave a video testimonial as soon as they receive their product!
Why you should have video reviews on your store
Builds social proof
Social proof is used in marketing to influence the behavior of potential customers. In short: If person X and Y bought a product, person Z may also buy it because they trust people X and Y in their purchasing decisions. This is then considered social proof and has a huge impact on the purchase decision. If you can show real people are using them and talking about your brand, people will believe in your product more and be potential customers.
Increase conversion rate
There is no doubt that real video reviews in your store will increase your conversion rate. That means more sales! Customers get a feel for the products before they buy them and can imagine how they can use them. Get your customers talking about the best things about your product and brand.
Trust in your Brand
Consumers will buy a brand’s products again and again if they consider them to be trustworthy. Because they are sure: they will not disappoint me. That is why they are also open to trying out other products from this brand. And they’re happy to pay more to avoid potential disappointment with a new brand. Another plus: Satisfied regular customers recommend “their” brand. They become brand ambassadors.
Learn more about what UGC is and why you absolutely need it in your online store.
How to add Video Reviews on Shopify?
Adding video reviews to your Shopify store is very easy. We recommend using a Shopify app like Vimonial that specializes in getting the video reviews and displaying them on the shop and product pages.
The best way to set up Vimonial is to follow the onboarding. Here you can set when customers are asked for reviews. You can also customize the emails sent to your shop.
To add video reviews on the product pages, you just have to add the Video Review Vimonial block widget to the Shopify Theme Editor. You can easily adjust the position of the widget in the theme by dragging and dropping it.
As soon as you receive reviews from your customers, they are now displayed and help you to increase the conversion rate.
How to gain more video reviews from customers?
It’s all fun and games, but is there a proven organic way to increase ratings? Of course there is! And we’ll give you some ideas on how to increase organic reviews like a boss.
Ask your customers for a video review after they receive their products. Of course, you have to try some formulations here to find the perfect one. It is best for your customers to receive the email a few days after they have received the package.
Incentive your customers
A proven way to get video reviews from customers is to incentivize them. For example, you can distribute a discount coupon for each video review submitted or show your customers that you are recognizable in some other way.