Case Study: Transforming Beauty Stores with Shoppable Videos | Vimonial - Display Shoppable UGC Videos on Shopify

The beauty industry is one of the fastest-growing industries online. Millions of customers are searching for the perfect products to enhance their appearance. To succeed in this highly competitive market, it’s important to provide customers with a memorable and engaging shopping experience.

This is where shoppable video testimonials come into play. Video testimonials help Luxx Beauty increase their conversion rate and sell more of their skincare solution. Learn how Luxx Beauty was able to raise their conversion rate and be seen as an innovative leader in the beauty industry.

The Problem:

A popular beauty brand, Luxx Beauty, had a well-designed website with high-quality product images and descriptions. They have great products that can deliver results. Most of their products are in the anti-aging skincare market.

Luxx Beauty was using before and after photos to showcase the changes customers could expect from their products. However, despite their efforts, they weren’t seeing the sales they wanted.

They realized that customers were looking for more than just images and descriptions; they wanted to see the products and especially the effects of the products in action. Still, images are not as trustworthy for potential customers.

The Solution:

Luxx Beauty discovered the shoppable video testimonial app Vimonial and decided to give it a try. The app was easy to use, and they quickly created a series of engaging videos showcasing their products in use. The videos loaded quickly and played smoothly, providing customers with a dynamic and interactive shopping experience. The widget integrates perfectly into Luxx Beautys store, and the design can be customized to fit the branding.

What Luxx Beauty likes most about Vimonial is the ability for customers to directly add products to their cart while watching the videos. Luxx Beauty added their most played TikTok videos to the homepage by embedding the Vimonial video app. On product pages, Luxx Beauty recorded customer testimonials exactly for the product displayed. This resulted in an increase in social proof, as real customers seem to be more trustworthy than text-based reviews.

The Results:

After embedding videos with the Vimonial app, Luxx Beauty saw a significant increase in online sales. The videos engaged customers and provided a better understanding of the products, which increased the likelihood of a purchase. Real customer testimonials proved to increase social proof and position Luxx Beauty as more trustworthy.

The videos also helped the brand stand out from the competition and attract new customers who were drawn to the unique shopping experience. Customers enjoyed the native social media experience of watching short-style videos while being able to purchase the products directly.

In addition to the increase in sales, Luxx Beauty received positive feedback from customers who appreciated being able to see the products in action and were more confident in their purchasing decisions.


Luxx Beauty’s success with Vimonial shoppable video carousels highlights the importance of providing customers with a memorable and engaging shopping experience. The app is easy to use and provides a quick and effective way to enhance the customer experience and drive sales. Embedding the Vimonial video widget is simple, and the widget can be customized to fit your design language.

If you’re looking to stand out from the competition and increase your online sales, the shoppable video carousel’s app, Vimonial is a must-have for your Shopify store.

How can I start embedding video testimonials today?

If you want to start embedding high-converting video testimonials on your product page, add the Vimonial app to your store and follow our quick start guide. Most brands have enough content on their social media accounts to start directly. You can import TikTok videos directly into Vimonial or upload your custom videos to display them on your Shopify store.

If you need more real customer testimonial videos, Vimonial can collect them for you. You can start a simple outreach campaign where customers are asked to record a quick testimonial about their experience with your products. This is a great way to get an automated stream of new customer testimonials for your brand. You can also use the collected videos for social media advertising.

Ready to get started? Click on the Shopify app store logo below to install Vimonial today, or search for Vimonial in the app store. It takes no more than 20 minutes to set up. Furthermore, you are going to see an almost instant increase in conversion rates.