Maximize Your Shopify Sales with Video Testimonials | Vimonial - Display Shoppable UGC Videos on Shopify

In the competitive world of online retail, finding unique ways to stand out from the crowd is crucial for your Shopify store’s success. While there are many strategies you can use to drive sales in your Shopify store, one of the most effective is to use video testimonials from your satisfied customers.

Video testimonials provide social proof that your products and services are top-quality, and they give your customers a deeper insight into what they can expect from your products. In this article, we’ll explore the benefits of video testimonials and give you some tips on how to use them to maximize your Shopify sales.


Why Use Video Testimonials for Your Shopify Store?

Video testimonials offer several key benefits for online retailers, including:

  • Social proof: Video testimonials from real customers are much more credible than any written review or endorsement you could provide yourself. Video-based testimonials are just more authentic, as potential customers can see a real person giving their thoughts on your products.
  • Increased engagement: Videos are more engaging than text or images, and they provide a deeper connection between you and your customers. Your visitors are already consuming more and more video-based content on social media. So provide them with an engaging experience to sell more to them.
  • Better storytelling: Video testimonials allow you to tell your brand story in a compelling and authentic way, which can help you build a loyal customer base. Visitors need to feel your brand’s vision and perspective, which you can show them best with a video.
  • Improved conversion rates: Video testimonials have been shown to increase conversion rates, as they provide social proof that your products and services are high-quality and reliable. Customers can imagine themselves using your products when they see other people using them.


How to Maximize Your Shopify Sales with Video Testimonials

Here are some tips to help you use video testimonials to boost your Shopify sales:

  1. Ask for video testimonials from your satisfied customers.

  2. Make sure the videos are high-quality and professional-looking.

  3. Make sure the videos are short, sweet, and to the point. Also, the videos should be engaging and interesting.

  4. Feature the videos prominently on your Shopify store, such as on your homepage or product pages. Click here to learn how to embed video testimonials with Vimonial.

  5. Use a call-to-action in your videos to encourage viewers to make a purchase. Vimonial lets you add “Buy Now” and “Add to Cart” buttons to make your videos shoppable.

  6. Offer a special discount or promotion for customers who leave a video testimonial for your store. This helps you collect more testimonials, which help you drive more sales.

  7. Share your video testimonials on social media to reach a wider audience. You can post them or use them in ads however you like.

  8. Automatically collect video testimonials from buyers after they receive their products. You can automate the outreach process using Vimonial. Just send your happy customers a short email enticing them to leave a quick video review.


FAQs on Maximizing Your Shopify Sales with Video Testimonials

  • How do I get my customers to leave video testimonials for my Shopify store?

    You can ask your satisfied customers to leave a video testimonial for you by email, phone, or through social media. You can also offer them a special discount or incentive for doing so. The easiest way is to use the automated review request feature in the Vimonial app, which sends customers a targeted email.  

  • What makes a good video testimonial?

    A good video testimonial is short, sweet, and to the point. It should highlight the customer’s positive experience with your products. The videos should be high-quality and professional-looking. To get good-quality videos, make sure the lighting is correct.  

  • Can I use video testimonials on my Shopify store if I don’t have any satisfied customers yet?

    Yes, you can use video testimonials from other sources or record video testimonials yourself. You can also display other types of video content on your product pages. However, it’s always best to use real customer testimonials when possible, as they provide the most credible and authentic endorsement.  


Video testimonials are a powerful tool for maximizing your Shopify sales. By using high-quality, professional-looking videos from satisfied customers, you can build trust and credibility with your customers. If you want to learn more about how to get started, click below to install the app or read our quick guide on how to add video testimonials to your Shopify store.